I'm The Evidence
The Partnership Campaign
Mission
To create a cultural transformation so that all people believe in and offer support to others along life’s journey.
Vision
To live in communities where hope and belief in one another is our tendency and the offering of support becomes an obvious thing to do.
Who is the Evidence?
YOU are the evidence when you have persevered or overcome a significant life challenge.
YOU are the evidence when you hold up hope for another or offer support because you believe in them.
YOU are the evidence even as you endure the darkness, but hold on to the faith that others will carry hope for you until you can once again, carry it for yourself.
“I’m The Evidence” is YOU…the growing number of partners who share the vision of a community where its members understand the importance of and seek to support one another through their own journeys.
I’m The Evidence
For how belief inspires
How hope transforms and
How giving heals the soul
I’m The Evidence
For what can be achieved
How feeling connected can ground and
How there is invaluable worth in an act of faith
I’m The Evidence
For how an example can lead
How far encouragement can take you and
How one step begins a journey towards endless possibilities
© 2009 Supportthejourney.com, All Rights Reserved
Campaign Strategy
How to Build Momentum
The first thing to do is ask: Who are the obvious champions? Who is like-minded and would also benefit from a campaign designed to shift public perception about what people are capable of when they are believed in, offered hope and given support? What groups, associations or organizations do you know through your work or personal connections whose mission is adversely affected by current thinking and the perceptions that are limiting, stigmatizing or even discriminatory? Who within the group could be most influential in sharing the vision of the campaign so that others get on board to create yet another ripple? …A ripple that attracts the interest and participation of yet another person or group to join the effort.
Talk about who is already behind the campaign and note that it is a growing community. This is important because it offers assurance that their efforts are being combined with a multitude of others who are committed to the campaign’s success. Sharing with them who is bought in and supporting the campaign will help ground the belief that a tipping point will be reached. It lets people know that their efforts won’t be for nothing and that they are joining a winning endeavor.
If you are an individual who has persevered or overcome a significant life challenge, tell your story so that it inspires. If you are involved as an advocate or at the grassroots level, use your peers to raise awareness for what is possible. If you work for an organization, an association or an office of the government, recognize the value in holding up hope for another, as well as, the immeasurable effect that a show of support can have. Believe and watch how the evidence helps you to reach mutual goals.
Consider current projects or initiatives that could weave in the theme “I’m The Evidence” and personally seek out others to do the same. If the purpose for their involvement doesn’t appear obvious to them at first, you could try sharing the vision of the campaign with the hopes that they’ll see how participation will further their own cause or work. If you don’t see yourself as being the best person to seek out someone else’s participation, consider who would be and then ask for their help. It's a good idea to give thought to how the next person or group will benefit from the campaign and share that with them so that they can begin to see the possibilities for themselves.
It is also important to reinforce the message. When you see examples of people being the evidence, make an effort to point it out and celebrate. Do this so that people begin to see more and more how much merit there really is in an offering of hope and a show of support. Because a picture is worth a thousand words; visually tie the words "I'm The Evidence" to people and create opportunities to share their stories. Realize the impact when we have a thousand pictures and stories...a hundred thousand...a million...and more...
As we see more evidence, we will be able to recognize others who are like-minded in our growing community. We will then know that it has taken root and the transformation is occurring.
Share information about the campaign and the strategy for building momentum. Let people know that they can learn about it at SupporttheJourney.com so that they can prepare to cast the next pebble!
Please click below to view the I'm The Evidence Video:
